CASE STUDY
Amazon Recruiting Hub
Amazon Recruiting Hub
A role-based workspace designed to help Amazon Talent Acquisition teams manage daily priorities and core recruiting workflows.
A role-based workspace designed to help Amazon Talent Acquisition teams manage daily priorities and core recruiting workflows.
Recruiters work across interviews, candidates, jobs, talent pipelines, reminders, and time-sensitive tasks every day. Recruiting Hub brings these priorities into one configurable workspace, helping teams understand what needs attention and move into action faster.
ROLE
Primary UX Designer
Following the initial concept phase, I led the design of Recruiting Hub from an initial direction into a scalable, role-based product for Amazon’s Talent Acquisition organization. My work spanned experience architecture, interaction design, personalization, prototyping, user research, and usability testing.
Time
2026
SCOPE
Productization · Experience architecture · Interaction design · Prototyping · User research · Usability testing · AI concept exploration
CUSTOMERS
Recruiters · Sourcers · Recruiting Managers · Recruiting Coordinators · Campus Hiring Teams
Projected impact
Projected impact
Recruiting Hub was designed to reduce the time recruiters spend building context, surface priorities earlier, and help them move into meaningful work faster. We defined both projected business impact and post-launch metrics to evaluate whether the experience delivers on that goal.
~4K
Recruiting users supported
5 min / day
Estimated time saved per recruiter / day
70K+ hrs / year
Estimated annual time savings
$935k / year
Estimated annual value attributed to Homepage + widgets
Projected impact is based on the Recruiting Hub business case. Q3 UAT provides early validation, and post-launch performance will be monitored against the success metrics defined later in this case study.
1. The problem
Recruiters were spending too much time figuring out what to work on before they could start working.
Recruiters manage interviews, candidates, jobs, talent pipelines, reminders, and time-sensitive tasks across multiple workflows. The information existed, but it was fragmented across different parts of the recruiting experience.
This made it harder to build context, understand priorities, and identify what required attention next.
Fragmented experience
Pipeline
Jobs
Worklists
Scheduling
External trackers
QuickSight
…
What recruiters need
What’s happening today?
What needs my attention?
Where should I act first?
The challenge was not to create another dashboard. It was to create a starting point for the recruiter’s day.
The solution
One personalized workspace for the recruiter’s day.
Building on the initial product direction, I turned Recruiting Hub into an operational starting point where recruiters can understand what is happening, identify what needs attention, and move directly into action.
I defined the experience architecture, information hierarchy, role-based defaults, widget behaviors, and interaction patterns needed to turn that direction into a scalable product experience.
Instead of requiring recruiters to reconstruct context across workflows, the homepage brings their most important work together while remaining configurable around individual needs.
2.1 Sample of widgets: Events of the day
Make today’s interview workload visible at a glance.
The Events experience brings upcoming interviews into the homepage so recruiters can understand the shape of their day without navigating into separate scheduling views.
I designed the experience to help users scan time, interview status, participants, and issues quickly, while supporting different event views depending on their role and workload.
2.2 Sample of widgets: Reminders
Surface time-sensitive work before it becomes a problem.
Reminders bring important follow-ups and outstanding actions into the recruiter’s daily workspace, helping users identify what requires attention and move directly into action.
2.3 Role-based defaults
Useful by default. Personal when needed.
Recruiting roles share the same platform, but their day-to-day priorities differ. I designed role-based starting points that surface the work most relevant to each role, while keeping the homepage configurable to individual needs.
Sourcers & Full Life Cycle Recruiters
Prioritizes talent pools, active jobs, and daily priorities to support ongoing sourcing and pipeline management.
Campus / High-volume Recruiters
Prioritizes events and pipeline visibility to manage high-volume candidate movement and time-sensitive hiring activity.
Recruiting Coordinators
Prioritizes events, reminders, and assigned jobs so coordinators can stay on top of scheduling work, time-sensitive follow-ups, and the requisitions they support.
Validated through user testing
Participants across recruiting roles created meaningfully different homepage configurations, reinforcing the need for role-specific defaults rather than a single universal starting point.
10 moderated sessions
5 organizations
12 Participants
9 hands-on prototype sessions
2.4 Configurator
Useful by default. Personal when needed.
Recruiters work differently across roles and workflows, so the homepage needed to provide structure without becoming one-size-fits-all.
I designed a configurable widget system that gives users a relevant starting point while allowing them to add, remove, reorder, and reposition content around how they actually work.
2.5 Evolving Recruiting Hub with AI
From proactive recommendations to a contextual AI Assistant
Recruiting Hub establishes a unified, personalized workspace for recruiters. Building on this foundation, the next phase introduces AI-assisted recommendations that proactively surface what needs attention, while a longer-term concept explores how the workspace could evolve into a contextual AI Assistant.
Current foundation: Unified workspace → Role-based personalization
Next phase: Proactive AI recommendations
Future direction: Contextual AI Assistant
2.51 Next phase · AI-assisted recommendations
Surfacing what needs attention before recruiters have to look for it.
AI-assisted recommendations use recruiting context to surface high-priority actions, risks, and opportunities directly within the workspace, helping recruiters understand what needs attention and move into the relevant workflow faster.
2.52 Future direction · Contextual AI Assistant
Extending proactive guidance into broader recruiting workflows.
The longer-term concept explores how Recruiting Hub could evolve from surfacing priorities into an assistant that understands recruiting context, supports open-ended requests, recommends next steps, and helps recruiters take action within the workflow.
（Future concept · In design）
（Future concept · In design）
1. Start with intent
Make complex workflows approachable.
Suggested prompts help users discover what the assistant can do, while open-ended input lets them start naturally with what they are trying to accomplish.
1. Start with intent
Make complex workflows approachable.
Suggested prompts help users discover what the assistant can do, while open-ended input lets them start naturally with what they are trying to accomplish.
Guide with context
Turn conversation into action
The assistant is designed to use available recruiting context to suggest relevant objects and actions, helping users move from a broad request into a specific workflow without manually navigating the system.
3. How we measure success
3. How we measure success
Funnel cycle time
Measure whether faster context building and prioritization contribute to shorter overall recruiting cycle time.
Recruiter productivity
Track hires per recruiter to understand whether reduced operational overhead translates into greater productivity.
Navigation efficiency
Measure whether recruiters can reach key information in fewer interactions, reducing common workflows from 2–3 clicks to 1 where possible.
Process adherence
Monitor 2&5 and SLA compliance to determine whether surfacing risks and time-sensitive work earlier helps recruiters take action within expected timelines.
Product adoption
Track widget CTR, Homepage retention, and customization adoption to understand whether recruiters incorporate the experience into their daily workflows.
Recruiter satisfaction
Track Recruiter CSAT to understand whether the consolidated Homepage improves recruiters’ perceived ability to manage their work.
4. Outcome
4. Outcome
Strong Q3 UAT results, moving toward launch
Recruiting Hub received an average 4.7/5 rating from 25+ users during Q3 2026 UAT, providing strong validation of the role-based homepage direction and core workflows.
The experience is moving toward launch, with projected annual impact of 70K+ hours in time savings and ~$935K in value based on the Recruiting Hub business case.
How I got there?
How I got there?
How I got there?
From product direction to a launch-ready experience
Turning an initial direction into a scalable product system
Building on the initial product direction and business requirements, I defined the homepage architecture, information hierarchy, role-based defaults, widget behaviors, and interaction patterns needed to turn the concept into a scalable product experience.
My experience across Amazon recruiting products helped me determine what information should surface, how it should be prioritized, and how recruiters could move from awareness to action.
Structure
Designing a flexible homepage architecture
Recruiters work across different roles, workflows, and responsibilities, so a single fixed homepage would not work equally well for everyone.
I designed a modular system of widgets with role-based defaults and personal configuration, creating a consistent hierarchy across the page: surface what needs attention, provide enough context to make a decision, and offer a direct path to action.
Design artifact · Figma workspace overview
A zoomed-out view of the end-to-end design system, showing the breadth of workflows, states, and interactions explored across Recruiting Hub.
Refining the experience through testing
Testing the experience in a near-production environment
I used AI-assisted prototyping to build a near-production interactive prototype, enabling realistic recruiter testing before UAT.
Testing helped refine the role-based defaults, widget priorities, and interaction details. Events also emerged as a consistent anchor across recruiting roles.
Events as a shared anchor
All 9 participants who interacted with the prototype kept Events on their homepage, reinforcing its importance across recruiting roles.
I used these findings to refine the default experience while preserving flexibility for individual configuration.
Research artifacts from the study
Recruiting Hub establishes a flexible foundation for how recruiters understand priorities and personalize their workspace, while creating a path toward more proactive, AI-assisted workflows.
Research participants are identified by role rather than name. Product screens are recreated with sample data.
Stakeholder feedback
Stakeholder feedback
Stakeholder feedback
Yuhan is an exceptional UX designer and a fantastic partner to have on a product team. I’ve had the opportunity to work closely with her for our product at Amazon, and I’ve consistently been impressed by her diligence, customer obsession, and thoughtful approach to design.
Yuhan truly works backwards from the customer. Even while working on highly complex problems, she keeps the user at the center and grounds her design decisions in research and data. On one particularly challenging project, she developed an innovative user-testing approach that helped us gather meaningful customer feedback and turn those insights into better product decisions.
She also brings a strong curiosity and willingness to explore new technologies. We worked closely together on bringing native AI capabilities into the product, where she helped think through how we could make these capabilities genuinely useful and intuitive for our customers.
Yuhan is the kind of designer who combines strong design thinking, customer empathy, and excellent collaboration. I would highly recommend her to any team looking for a UX partner who is deeply committed to solving the right problems for customers.
Vishal S
Product Leader at Amazon
Yuhan is an exceptional UX designer and a fantastic partner to have on a product team. I’ve had the opportunity to work closely with her for our product at Amazon, and I’ve consistently been impressed by her diligence, customer obsession, and thoughtful approach to design.
Yuhan truly works backwards from the customer. Even while working on highly complex problems, she keeps the user at the center and grounds her design decisions in research and data. On one particularly challenging project, she developed an innovative user-testing approach that helped us gather meaningful customer feedback and turn those insights into better product decisions.
She also brings a strong curiosity and willingness to explore new technologies. We worked closely together on bringing native AI capabilities into the product, where she helped think through how we could make these capabilities genuinely useful and intuitive for our customers.
Yuhan is the kind of designer who combines strong design thinking, customer empathy, and excellent collaboration. I would highly recommend her to any team looking for a UX partner who is deeply committed to solving the right problems for customers.
Vishal S
Product Leader at Amazon