CASE STUDY
Selected Consumer Work
A selection of consumer-facing products I designed for Volkswagen Canada, IKEA, and Dairy Farmers of Canada, spanning automotive, retail, loyalty, and content experiences.
Selected work from 2019–2021
1. Volkswagen Canada (2020)
Automotive digital ecosystem
Redesigning the digital car-shopping experience
I worked on Volkswagen Canada’s digital ecosystem across web and dealership experiences, helping customers move from vehicle discovery and research to shopping and ownership.
2. IKEA Family (2019)
Loyalty & membership experience
Designing a more useful loyalty experience
I worked on IKEA Family’s digital experience, exploring how membership benefits, personalized content, and customer journeys could come together in a clearer and more useful experience.
3 Dairy Farmers of Canada (2018 - 2019)
Consumer content & discovery
Turning educational content into consumer discovery
I helped design a consumer hub that brought together dairy education, product discovery, recipes, and lifestyle content in a more engaging digital experience.
Yuhan Hu - Sr. Product Designer, Seattle